Funnel Tracking Guide
Measure the progression from click to landing page, lead, checkout and purchase without losing source context.
The measurement goal
Measure the progression from click to landing page, lead, checkout and purchase without losing source context.
Core checklist
- Define each funnel step.
- Track step-to-step conversion rates.
- Preserve click/source IDs through redirects and domains.
- Separate diagnostic micro-conversions from true business outcomes.
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Where attribution breaks
Most failures come from inconsistent naming, missing identifiers, duplicate events, cross-domain gaps or treating platform-reported conversions as perfectly comparable.
Where ClickMagick can fit
ClickMagick is relevant when you want an independent performance layer for clicks, conversions, cross-device tracking, funnel reports and optimization signals across campaigns.
Next step
Map your actual journey first, then test the tracker against live events. Keep only the data and reports that affect real decisions.
Keep exploring
Product facts on this page were checked against official materials on August 30, 2026.